The Great Horse Breeds Of the World

The marketing strategy for this beautiful book is focused on bringing new consumers into the sport by providing them with
the best information available about your breed, along with gorgeous photos. The horse industry can not thrive without new
consumers and that is exactly what The Great Horse Breeds of the World is designed to do. No matter what type of
horse, or style of riding a reader is interested in, they will find the perfect fit by reading the descriptions and viewing the
photos of all the breeds within. Consider it a buyer's guide for new consumers. A beautiful, world class, colorful, artistic
coffee-table book, packed with solid information about every important breed on the planet along with your complete
contact information.

Running an ad in a magazine is expensive and people throw newspapers and magazines away within days or
weeks - but they keep and enjoy books for years.

To ensure we publish the artwork and text that best showcases your breed, we invite you to provide:
* 5 high resolution jpg digital files and
* up to 400 words of text for every 2-page spread you reserve in the book. Our staff will handle the layout for you and you
will have the final approval before we go to press.

GET YOUR FREE LISTINGS

Here are a few of the great ideas that other associations came up with to showcase their breeds on four or more pages in
the book at ZERO cost to them. A normal 2-page spread costs only $250.00 which is a fraction of what it would cost for
one full color spread in any top magazine BUT if you follow any of the great ideas below, you can reserve several pages at
Zero cost to you:

1. Share your 2-page spreads with your top breeders/owners. Charge each invited member only $50.00 to have a full color
photo of their top horse showcased in the association's listing and add a caption that includes the horse's name/farm
name/website address. The individual members gain great exposure for their business and you control all the content. The
association's cost is ZERO and you still receive 15 FREE books ($449.25 value) with every 2-page spread you reserve.
One association reserved eight pages and again, it cost the association ZERO to enjoy $1000.00 in advertisting space
and 60 free books (15 for each 2-page spread) worth more than $1700.00.

3. If you have breeders/owners who want their own full page or 2-page spread in the book, as long as YOU make the
reservation and YOU submit everything to us, we are sending all the free books to you. Other breed associations have
chosen to keep the free books to use as fund raising tools. All they did was invite their top breeders and coordinate the
information from each participant. We have heard from associations who said they had one board member handle it all
and completed everything within a week.

4. One association has decided to include a copy of the book with all their grant proposals in 2011 so they can present
their association in a very professional way. All of these are great ideas and if you haven't taken advantage of them yet,
you still have time!

What is Included with each 2-page color spread?

Each 2-page spread costs just $250.00 (unless you use any of the great tips above) and includes:
* 5 high res color photos
* 400 words of content and
* 3 BONUSES worth thousands of dollars!

FREE BONUS # 1 - We will provide each participating breed organization with 15 FREE copies of the finished books
with each 2-page spread you reserve in the book . This is a $449.25 value for each 2-page spread.

BONUS # 2 - We will also provide each participating breed organization with a 50% discount on any additional books
purchased in the years to come, providing your organization with nearly $15.00 in profit on each book sold through your gift
store, website or events.

BONUS # 3 - Bonnie Marlewski-Probert, creator of the popular Horse Tales for the Soul books and audio books is
updating her very popular book (originally published in 1995) A Parent's Guide to Buying that First Horse. The goal of
the new edition is to focus on a more broad horse buying market that includes individual adults along with families. In that
book is a resource chapter and within that chapter, she will include your complete contact information at no additional
charge so that new people coming into the sport who are reading this important book will know exactly how to get in touch
with you as they move forward with their horse buying decisions!

CLICK HERE - To make your reservation today or click on the Shop With Us button on the right side of the page.

DEAL OF THE CENTURY

Each participating association will receive each 2-page spread for just $250 to help offset the $15,000.00 cost of
publishing a book of this quality. By the way, we are using the same color, coffee book printers we use all the time and they
happen to be the same printers that Disney uses!

The value of your 15 free books alone is worth more than $449.25! That means if you choose to pay for your
spread and not share it with your top horse owners, you pay only $250.00 for each 2-page spread you reserve
and you make all of your investment back and a profit of $199.25! This initial investment comes down to only
.68 CENTS per day for the next year to access a global marketplace and to showcase your breed in a
world-class way for many years to come. I don't know of a single magazine in the world that would give you
two, 8.5 X 11, full color pages in their magazine for just $250.00 and give you enough free copies of the
magazine to earn you $449.25 as a thank you gift! This is the deal of the century!

What are Our Deadlines?

Our target release date for this project is June 2011. In order to make that happen, we need all information sent in as soon
as possible. Ideally, by March 1, 2011.

We Will Do All the Hard Work!

We will handle all the heavy lifting at this end. The only four things we need from your organization, for each standard
2-page spread in the book are:

* 5 high res photos of your breed,
* Up to 400 words of text that describes your breed to the world, and
* Select the Page layout by visiting http://greathorsebreeds.com/Page.html
* Your completed reservation in our secure shopping cart at http://greathorsebreeds.com/shop.

We will take care of the layout, editing, prepping the files for the printer and all the other steps required to publish a book of
this quality. We will also e-mail a pdf of your layout for final approval before we go to press. It couldn't be easier than this!

Our secure shopping cart accepts all major credit cards and PayPal. PayPal now accepts all major credit cards whether
you have an account with them or not so be sure to click on the PayPal logo during check out! CLICK HERE - To make
your reservation today or click on the Shop With Us button on the right side of the page.

If you have any questions please feel free to e-mail info@whitehallpublishing.com or call me personally at 870-453-5364.

Let's work together to promote the sport we all love! Bonnie Marlewski-Probert